Let me introduce myself, I’m Kim Bolsover, with over 40 years’ experience as an image consultant, trainer, coach, and mentor to image consultants and business owners worldwide. Over 40 years? What a frightening thought! I’ve been working with colour analysis and personal style since 1980 and back in those glory days, we were pioneers in a new industry and none of us had much of a clue as to what we were doing.
I was bored to tears at my day job in the computer industry and answered an advert in the local newspaper looking for ladies to sell skin care and colour-coded make-up. At the time, I had no idea what colour-coded make-up was but it sounded interesting enough to make the call.
Carole Jackson had just published her revolutionary book Color Me Beautiful and I learned how to determine whether a lady had warm or cool skin so that I could advise her on which make-up colours to choose.
I soon realised that there was more to this than just make-up and sat in on any training sessions I could gatecrash to learn more about the seasonal theory of colour analysis, where we were soon madly coding each other as Winter, Spring, Summer, or Autumn.
A real-life guinea pig
They got me wrong, though!
I had just returned from a holiday in the sun where, for the first time in my life, I had acquired a bit of a tan. This small detail put my dear colleagues right off their rice pudding and, wallowing about in the murky mire of this new colour theory, they concluded, as they clearly hadn’t the faintest notion which season I really was, that I just had to be a Spring.
Well, you should have seen me, terrorising the streets with my newly-coloured hair to match my new (incorrect) Spring clothes and make-up! What a hideous sight I must have been and, yes, I still have the photos and, no, you are never going to see them!
You see, I am a classic Winter. I have pale white skin, green eyes and (in those days) dark brown hair. I need jewel colours like Post Office red, royal blue, emerald, and pure white, one of my best colours, by the way. So putting me in peach, daffodil yellow, tan, and cream made me look exceedingly ill and, to put the icing on the cake, I even used a copper hair dye to balance out the clothes! Yuk!
The essence of colour analysis
Colour analysis usually comes down to skin tone. You either have warm tones, golden or honey, or cool tones, rose pink or blue. Winters have cool tones and Springs have warm tones so you can see that I was not going to look my best in honey-based colours.
Looking good at long last
Finally, I paid to see an Image Consultant who seemed to have grasped the essentials of colour analysis. She managed to code me correctly as a Winter and, straight away, the benefits were enormous. I dyed my hair back to its natural colour and started to wear the right colours for me. Immediately, I felt so much more confident about my appearance and, as I learned more about personal style, I was able to buy clothes to suit my shape and scale too.
I turfed all the wrong colours out of my wardrobe, then got rid of all those items which were in styles that did nothing for my body shape, and finally ended up with a small wardrobe of mix and match pieces that worked for any occasion.
My first Image business
Not too long after this, I set up an image consultancy with a friend and we offered the usual one-to-one consultations in Colour Analysis and Personal Style for men and women, later adding make-up classes and Confidence Courses which were a great success. When my friend became ill I took the business over in my own name, adding wardrobe weed-outs and Personal Shopping trips.
I have always been an independent business owner and do not work for any of the well-known image companies. We all started out together back in the early 80s, many of us attending the same training courses, but then choosing different ways in which to run our business.
Over the years I have run lots of workshops and seminars in Colour Analysis, Personal Style and Make-up. The workshops are for between 6 – 30 ladies which suits my talent for teaching as I am a bit of a drama queen and really enjoy working with groups. I had also found it incredibly frustrating sometimes working with just one lady in a one-to-one consultation; a group environment allows everyone to see immediately why some colours and styles look so much better on others – and why!
Seasonal colour theory
When I started out properly in 1981, I used the Seasonal theory for colour analysis, when there wasn’t anything else, and I find that, even now, clients still want to know which ‘season’ they are.
The Tonal Theory of colour came out some years later but it totally confused me, never mind my clients. However, the Seasonal theory just never seemed to be quite right for some people. I found myself telling ladies that they were a ‘Spring going into Autumn’ or a ‘Summer going into Spring’. Don’t get me wrong; these are perfectly valid descriptions of a colour direction but we just didn’t have the colour swatch wallets to support these concepts at the time.
To save those lovely ladies from having to buy two wallets, I started by giving them the wallet which seemed to have the most colours and then resorted to cutting chunks out of my colour drapes* for those colours which would have been in the second wallet. I ended up with shredded and rapidly-becoming-smaller-by-the-moment drapes but at least the client went away happy!
Tonal colour directions
However, since retraining in everything colour related back in 1999 with top UK Image Consultant, Bill Sayer, I now include the six Tonal directions with related wallets in the workshops – Light, Deep, Cool, Warm, Bright and Soft/Muted.
I use both the Seasonal and Tonal theories, according to what suits each individual lady. For instance, a friend of mine who is blonde with clear blue eyes but has a definite warm glow to her skin was coded as a ‘Winter going into Spring’ in the good old days. Nowadays, I can direct this lady to the Bright colours, which combines some warm and some cool shades – but they all suit someone with a Bright look.
However, as a classic Winter, I look positively dreadful in some of the warmer shades of the Bright wallet so I would stick to the classically cool Winter wallet.
You’d think personal style would be less complicated than colour analysis? Well, you’d be wrong.
We started with 4 style types, based on body shape alone – Classic, Dramatic, Natural and Romantic. Later, we added Ingenue to make it five, and then Dramatic had to be split down the middle to create two distinct style types – Dramatic and Creative, and then…
Over time, this evolved into 7 types – Classic, Dramatic, Natural, Romantic, Elegant, Creative and – I just can’t remember the seventh one. It’s a bit like trying to remember all the names of the Seven Dwarves, isn’t it? You can never get the last one and have to start all over again.
For lots of years, I worked with just 5 style types – Classic, Dramatic, Natural, Creative and European – but, with the re-introduction of the glamorous look in Hollywood in the Nineties, I added Romantic back into the mix.
Nowadays, along with body shape, scale and colouring, we also take your personality into account. I think this is one of the most important elements of the whole process. In fact, I also include colour psychology in the Colour workshop as I’m fascinated by how certain seasons will always be one of only two personality and/or style types. I’m sure there must be some exceptions to this but I haven’t found any yet.
Master Colour Expert Trainers
The National Training Manager for Wella UK recruited me to re-write their hair colour analysis training for their Master Colour Expert Trainers to teach to the Master Colour Experts you’ll find in Wella’s flagship hair salons.
I’ve also written courses for, and trained, opticians, boutique owners, and beauty therapists in Colour and Style. Their customers come back time and again for the specialist advice on what really suits them and my trainees love increasing their profitability too!
Seminars for the corporate sector
These generally cover the fundamental concepts of colour, style and image. It’s amazing how hot the subject of ‘Dressing Down’ in the office can be! Very often, the groups are mixed and, although we ladies can’t get down to talking about our wobbly bits in front of the gentlemen (only for fear of embarrassing the chaps, of course) we still have lots of fun and everyone learns how to dress to impress.
After over 40 years in this business, loyal customers still ask for something new so I’m often working on new courses, workshops, self-improvement masterclasses and business mentoring programs for professionals and business owners. I love what I do and hope that some of my enthusiasm for Colour Analysis & Personal Style will rub off on you, enough to encourage you to take your interest to the next level.