I’ve been where you are, with little more than a token idea of how to run an actual colour analysis or personal style consultation, armed with a box of drapes, but not a clue what to charge, how to find people to pay me, or how to get my new business noticed. If only some kind soul had shared this level of insider knowledge with me all those hundreds of years ago.
Let’s face it. Being able to analyse someone’s colouring, shape or style is never going to be enough on its own to create the income you are looking for. Without clients, your colour analysis and personal style skills are about as much use as a chocolate teapot!
That’s exactly why I’ve created these mini courses to show you how simple it is to create a successful and profitable image consultancy when you know how to find paying clients, outshine the competition and price your colour and style services correctly.
It’s an endless circle – to earn money, you must stand out from the crowd to attract customers who are willing to pay you for the amazing transformation you can give them. I started offering training courses in 2003 because two consultants turned up on my doorstep in the same month, both carrying a box of drapes, asking, “I’ve learned how to do a colour consultation. I’ve got some drapes. What should I do next?“
I was fed up of hearing about training companies taking people’s hard-earned money and leaving them with not much more than how to do a colour or style analysis. Being able to analyse someone’s colouring, their shape, their style, is never, ever going to be enough. To have a successful image consultancy making the money you want, you have to learn how to attract clients, how to stand out from the crowd, and how to price your services.