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Franchise-free Training | The Blog | Become an Image Consultant | Style Personality & Colour Personality

Style Personality & Colour Personality

They’re not the same thing at all, but I encourage you to use them both to help your client get what she wants, and you too!

“Hi Kim, Just been reading all about the Ladies’ Personal Style course. I am intrigued so thought I’d drop you a quick line.

I didn’t think to take my client’s personality into account until I took your Colour Analysis course. Am I right in thinking that the style personalities in the Personal Style course are not the same as the colour psychology personalities in the Colour Analysis course?

Are clients’ personalities assessed based on personality questionnaires that you tend to come across in psychology-related fields? If so, and you come across someone who wishes to portray something a little, or even wildly, different to their ‘inner self’, would this come across in the answers they give? Or, is it nothing to do with questionnaires?” Maussburga, USA

Dear Maussburga,

You are spot on!

Style personalities are not the same as colour personalities

The colour personalities – Red, Yellow, Green, Blue, and all the combinations thereof – are based on psychological profiling taken directly from the well-known names in personality typing – Carl Jung, Myers-Briggs, Keirsey, etc.

What is personality typing?

Hopefully this definition might help: the Myers-Briggs Type Indicator (MBTI) assessment is a psychometric questionnaire designed to measure psychological preferences in how people perceive the world and make decisions. 

If you’re really interested to find out more about MBTI, then I totally recommend ‘Gifts Differing’ by Isabel Briggs Myers. This book explained ‘me’ to me. And I can’t begin to tell you how illuminating that was!

Style personality is different

It is totally from the world of image and colour, and not from the world of personality typing as described above.

There are loads of different approaches around and I have used virtually all of them over the years.

I finally narrowed it down to 6 Style Personalities for the current era:

  1. Classic
  2. Natural
  3. Romantic
  4. Dramatic
  5. Creative
  6. European

These are the names/labels I personally use. You can call them whatever makes you and your client happy.

Style personalities can be used to help a lady express more of her own personality through her clothes, accessories, hairstyle, jewellery, make-up, etc. and / or to help a lady express something she’s not – when required.

This is particularly useful when:

  • showing people how to dress for interviews so that they get the job before they even open their mouth
  • showing a Dramatic (like Cher) how to dress down (virtually impossible for a full-blown Dramatic) to watch a school football match, perhaps
  • showing a Natural how to dress for a dinner party

On the Personal Style course for ladies, I demonstrate 5 different ways of deciding a lady’s Style personality so that you can choose which method(s) you want to use in your own business and, yes, the quiz provided is just one of the 5 ways.

It’s absolutely fascinating stuff and can be used as fun or seriously educational to

Help your clients to get what they want

because, after all…

What you wear tells other people how to treat you!

And don’t forget that you can use personality dressing to get what YOU want too!

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Filed Under: Become an Image Consultant Tagged With: Colour Psychology, Style Personality

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