Brand-new Men’s Image Course
Franchise-free image consultant training with Kim Bolsover
Is this for you?
This online Men’s Image Course is for you if you’re an image consultant who has already trained in and practised both ladies colour analysis and personal style, shape, and scale who wants to add Men’s Image to your portfolio of services.
Highly effective with female clients too
You need to communicate with men in a completely different way from women but I’ve discovered this approach can also be highly effective with your male-brained female clients. You then have an opportunity to work with male and female clients who are prepared to pay higher fees for consulting an expert – that’s you!
What will I learn?
This in-depth online course will help you understand the different approaches you need for both male and female clients. You will know how to promote your Men’s Image services, how to run a 1-1 consultation, how to help a gentleman improve his appearance, image and confidence, and how to deliver everything he needs in a way that he will understand, respect, and pay higher fees for.
Plus, you do not need to take on male clients to benefit from the content of the Men’s Image training course.
Recoup your investment
All my courses major on creating and developing a business plan so that you can recoup your investment as soon as possible, and to create a sustainable, successful business that produces the rewards and income that you are looking for.
Working with men
is utterly different from working with women!
Apparently men are from Mars and women from (I can’t remember which planet) but you get the idea! You can’t just regurgitate the way you currently present colour and style to your female clients when working with men. Men have different reasons for consulting an image consultant. They will expect a completely different approach from you, and they speak a totally different language. You cannot call a man ‘Curvy’. And I dare you to suggest he’s ‘Soft’!
Style and shape
In this Men’s Image training, of course we cover the actuals of style and shape for men, as male clients want this information presented in a completely different way from women. My approach keeps things simple, focused, and quick to deliver.
The male brain
You will find this approach, together with the different way you need to communicate with and present this information and advice to men, is highly effective with male-brained women too, who are most likely working as high-flying professionals or who run their own business.
This is a brilliant way to understand the differences between how to work with your female-brained and male-brained clients.
Add Men’s Image
The essence of this course is to show you how to add Men’s Image to your portfolio of services.
You will learn how to:
- offer your male clients personal advice on colour, style, and fit
- save your client time and effort when shopping, and how to get better value for his money
- help a gentleman improve his appearance, image, and confidence
- ensure greater quality and fit for your clients
- use either or both of the tonal and seasonal methods of colour analysis, to suit your client’s personality type
- incorporate current fashion trends, or how to adapt them (whichever is the most appropriate for your client)
- market your brand-new service
Colour Analysis
Style Personality
Dressing for Business
Casual Wear
Men’s Consultations
Men’s Image
You cannot possibly learn colour, style, shape, and image for men (or women) from scratch in one concise course. So this online training is only for those who have already learned and practised colour analysis and personal style for ladies.
You can practise on women but you just cannot practise on men. They will expect you to know your subject inside out and that’s because they are willing to pay much more than women for consulting an expert. Working with men is completely different from working with women and that is the focus of this course.
You will learn how to work with male clients in these specific areas:
- Colour Analysis
- Style Personality
- Body Shapes
- Suits and Jackets
- Scale
- Dressing for Business
- Casual / Leisure Wear
- Formal Wear
- Trousers, shirts, ties, socks, accessories
- Basic Wardrobe Components
- How to Ensure a Proper Fit
- How to run a Men’s Image Consultation
Includes coaching and support
A private 1-1 coaching session with me
The agenda for the coaching session could be to discuss your men’s image skills. It could be personal coaching or business mentoring, or advice, help and support for a specific event or promotion.
The course also includes:
Private training support group
Includes 6 months’ private Men’s Image training support group membership.
Personal email support
Includes 3 months of personal email support.
Certification
Includes internationally-recognised Men’s Image certification.
What male clients really want from an image consultation
Taken from a Facebook Live recording
- How men and women are different and why you have to offer image services in different ways
- How and why my first male client finally got the promotion his wife wanted!
- How my manager got the promotion he didn’t want – because of the way his wife dressed him!
- What men really want to know when they consult an image expert, and why
- Based on your own colour personality, is working with men really for you?
- How to work with the different male colour personality types
- The best ways to deliver image advice for male clients
It is a fact – men and high-flying businesswomen pay loads more for image services than the majority of your colour and style clients. So two, maybe three, clients will repay your investment in the Men’s Image training course, and after that, it’s all profit.
Men’s Image Course
Course Breakdown
13 Modules and 22 topics.
Personal email support. Access to a private training support group. Training certification and lifetime access to all the course content.
Module 1
Introduction
This module outlines what men really want from an image consultation and the benefits for you, your male clients, your female clients, and your business, and at how to be successful. Included are examples of some of my own male and female clients.
Training videos (57 minutes) English subtitles Training notes
Module 2
Colour Psychology
This module covers men’s colour psychology, also known as colour personality, using my favourite analogy, The Beatles. Included is the men’s colour personality quiz together with the answer sheet.
Training videos (25 minutes) English subtitles Training notes
Module 3
Style Personality
We look at men’s style personality in detail. Included are style personality handouts for your male clients.
Training videos (37 minutes) English subtitles Training notes
Module 4
Colour Analysis
In this module we look at men’s colour analysis. Included is a full set of the 6 men’s tonal handouts. We look at whether or not you need special drapes for your male clients, how men and women perceive colour differently, and how men actually see colour.
Training videos (66 minutes) English subtitles Training notes
Module 5
Shape & Scale
This module covers 3 topics, men’s scale, men’s body shapes including a full set of men’s body shape handouts, types and shapes of men’s suits and jackets, and taking a closer look at how men’s formal jackets are constructed.
Training videos (19 minutes) English subtitles Training notes
Module 6
What to Wear
This module covers what to wear including dressing for business, foolproof rules for coordination, men’s casual / leisure wear, and men’s formal wear including what to wear to special events.
Training videos (44 minutes) English subtitles Training notes
Module 7
Capsule Wardrobe
We look at men’s basic wardrobe components including suits, jackets, trousers, shirts, ties, shoes, socks, belts, and accessories. Included are men’s capsule wardrobe suggestions, a set of men’s capsule wardrobe client handouts, and extra notes on how to ensure a proper fit for men.
Training videos (12 minutes) English subtitles Training notes
Module 8
The Men’s Image Consultation
Let’s look in detail at what to include and how to run a face-to-face men’s image consultation. We’re also covering how to communicate effectively with the different Colour Personality types.
Training videos (40 minutes) English subtitles Training notes
Module 9
Marketing
Marketing your men’s image services both offline and online. Defining your target market, where to find clients, creating your copy, and adding other services.
Training videos (21 minutes) English subtitles Training notes
Module 10
High-Achievers
Working with high-achieving women. Yes, this is a men’s image course, but in this module you will learn how and why you should seriously consider working with high-achieving women.
Training videos (20 minutes) English subtitles Training notesI want to thank you for the Men’s Image course. It is just amazing! I’m learning so much and the information is priceless. It is very convenient and easy with the short videos. The notes also help a lot and are clear and structured. And I need to tell you that you were right once again – men do pay good money and don’t question the price. I’ve made a proposal for a total style analysis (colours, shape, scale, style) and online shopping. I will charge the same fee as I would for a lady but only have to spend one-third of the time working with him. So overall, I’m earning 3 times as much for the same time investment, and at the same price, and he said yes immediately. He is interested in getting dressed for dates, so I’ll do my best to be one of his wedding guests one day!
– Suzana, Bulgaria
