I was once invited by a massively-well-known UK finance company to be the guest speaker at their annual jolly. They had hired an entire 5-star hotel for the day and were putting on all sorts of events to thank their huge staff.
On the day, it seemed to me there were about seventeen thousand of them but I was probably suffering from sunstroke! We don’t get much sun in good ol’ Blighty so it can affect us quite badly…
After a sumptuous lunch, they planned to hold a golf tournament. At the pre-meeting, two directors asked me to create a presentation for (and I quote), “… all the wives and girlfriends who won’t be interested in golf but will love colour and style and what to wear.”
The arrogance and sheer stupidity of that remark still makes me laugh out loud.
I can laugh now, because I turned their daft opinions to my huge advantage
I suggested to these two poor misguided chaps that maybe some of the ladies would love to play golf and that some of the gentlemen would not! They looked at me as though I was insane but carried on regardless – and hired me!
And on the day itself?
I was proved right.
In the exquisitely-decorated marquee, I held court with a mixed audience of 282 ladies AND gentlemen. The content was my Tonal Taster script but I gave the presentation the title of
‘Dress to impress because what you wear tells other people how to treat you!’
It wasn’t compulsory for anyone to attend so every single one of those 282 ladies and gentlemen had read the title and the description so they were absolutely there by choice.
Thank God I hadn’t taken the blindest bit of notice of the out-of-touch organisers. I had flippin’ well made sure that my presentation would include anyone and everyone who wanted to attend.
The Tonal Taster script makes sure that everyone is included and engaged throughout the entire talk. Can you imagine trying to keep the attention of 282 people by demonstrating on one volunteer at the front?
- It’s old hat
- It’s boring
- And everyone else in the room feels left out because they weren’t chosen
With the Tonal Taster, no-one gets left out. Every single person in the room learns 18 safe colours they can wear immediately. Every single one of those 282 ladies and gentlemen had a wonderful experience that afternoon:
- They howled with laughing, which probably had more to do with the copious amounts of champagne available at lunch than my rather pitiful attempts at humour
- They made new contacts and friends, because the Tonal Taster script has everyone moving around the room
- They picked up some fabulous tips about how to dress better than anyone else
- They all learned which colours will do more for their status and promotion prospects, and which ones won’t!
Double-whammy bonus
Even though I was already being paid a handsome sum for this one afternoon’s work, the company took one look at the changes taking place right before their eyes and immediately hired me to run a training course for their in-house trainers. This brought me several months of guaranteed work with a fabulous income at hefty corporate rates.
My secret marketing method will improve your results too
Over the years, the Tonal Taster has brought me more clients, more work opportunities, and more income than some people have had hot dinners.
And I’m not the only one.
I’ve helped a plethora of consultants who have trained with me to do the same.
Now it’s your turn.
Where to find The Tonal Taster script that will provide you with the same opportunities:
- The Tonal Taster 4-page script is included with Colour Analysis Training in a Box
- The 17-page expanded version is included with Advanced Colour Analysis Course
Since I writing this article, I’ve had loads of people asking if the Tonal Taster script is only for speaking to large audiences. Not at all. For those who are serious about being successful with their colour business, you should read this article in The Library ’11 ways to get more clients, more bookings, more income using the Tonal Taster’.