I can’t imagine how nightmare-ish it must be shopping for clothes if you don’t know how to dress yourself in the colours and style that will make you look and feel fabulous.
I know exactly what I’m looking for to make me look gorgeous – the right colours, shapes, styles, fabrics, etc. – and I refuse to compromise.
Unless someone can offer me irrefutable evidence to the contrary, we’re only here once so I’m going to do my level best to look my best all the time.
And part of my mindset means that a long, long time ago I gave up worrying about what size to buy.
After all, who else is going to see the flippin’ label?
Self-delusion makes the nightmare of shopping for clothes even worse!
I bet we all know someone who is absolutely determined not to buy the next size up.
For instance, they’ve totally convinced themselves they’re a size 12 so they scream, “I ruddy well won’t buy a 14, even if the gates of hell were to freeze over!”
This isn’t you, of course.
Or maybe this reminds you of one (or more) of your clients – or friends or family?
I’ve had a number of clients like this myself over the years. My response is always to challenge them on this with some rather pointed questions:
- How exactly did you arrive at this momentous conclusion about what size you are?
- How many months or years ago did you last measure yourself properly?
- Whose totally idiot-proof guidelines did you use?
- And, of course, you can quite safely say, without fear of contraception, that even if you haven’t put on or lost any weight since then, you’re this exact same size in every single shop in the universe?
If they (stupidly) answer yes to the last question, then I advise them to cover their ears and get ready for my extremely loud riposte:
You may be interested to know that there’s a term for this particular form of mental instability. It’s called…
Retailers tinker with the sizing on their labels so that people keep on buying their clothes without realising they are getting fatter or bigger. This appeals to women who are thrilled to bits to think they are a size smaller than they really are…
- Read the full article in the VIP Library about vanity sizing
- and how self-delusion makes the nightmare of shopping for clothes even worse, for you and your clients
- The article explains how YOU have the power to solve it
- I’ve included the results from a UK national sizing survey
- plus 3 ways to book more clients
- The Library is for image consultants who are serious about creating a successful business
You can solve your clients’ nightmare shopping problems
As a trained colour and style consultant, you have the power to solve the nightmare shopping problems that your clients face, and your own, of course.
Every single client I have ever worked with wants to know which colours to buy so always show them their colours first.
Follow that with one or more style sessions and show them how shopping for clothes becomes easy when they know which colours to buy and which ones to avoid, what shapes and styles to look for, and how to create the total look they want to project to the world.
You won’t be learning on your own, unless you want to, of course. I’m here to help you with personal email support plus you get exclusive life-time membership of our global community of Improvability-trained consultants and stylists where you can ask me your questions 24/7 or until you’re blue in the face.
There are ladies out there, right now, waiting for you to tell them what to wear for a special event
– weddings, christenings, funerals, first dates, second datse, meeting the in-laws, interviews for a job or promotion, and let’s not forget that Christmas and New Year parties are almost upon us.
You could be helping so many ladies to choose the right colours, styles, and sizes when they’re out shopping for clothes and accessories for all these events.