The point of using colour psychology in the world of image consulting is to get inside your client’s head to discover what makes her tick, who she is being right now, who she’d really rather be, and how you can help her dress to express herself.
Human beings think about themselves 95% of the time.
People want to know who they are, what they’re doing here, and how to make the most of themselves and their lives.
I started with colour analysis and personal style in the early Eighties when we just lumped everyone into 4 seasonal boxes, and for a constant learner like me, this was clearly not good enough.
It was easy for the image consultant but more than disrespectful to the client.
You simply cannot dump billions of people on this planet into 4 neat little boxes, just to make the diagnosis process easy.
We are not dressing a lump of meat!
I always knew that there had to be more to colour analysis than simply diagnosing and dressing a physical lump of meat.
Our clients are living, breathing human beings with feelings and emotions which must be taken into account when dressing for different occasions.
Our clients are looking for a way to express who they really are, or who they would like to be perceived as, on different occasions, and you cannot do that with a 2-dimensional physical colour analysis.
But you can expand and deepen the colour experience for your 5-dimensional client when you help her discover who she is, with her colour personality type.