When you understand WHY, you can tell them exactly HOW you can help them
In every colour consultation I make sure I spend time teaching my client how to look at herself in a mirror.
Because until she learns to look at her face she’s not going to see what other people see.
I say something like, “If you’re looking down at your bust or at the size of your hips, then you’re not focusing on what other people see. So how can you ever make a proper judgement call about whether you look good or not?”
When YOU meet/see other people, you look at THEM.
It should be pretty obvious, then, that when other people meet you, they look at YOU.
WHERE exactly are they looking?
They initially take in the whole image in a nanosecond but, from then on, they focus on your face and especially your eyes because those are the windows to your soul.
They’re making their own judgement call about whether you are worth taking any notice of… , worth spending their time or energy with… or not!
Until I was 23, I had no confidence around other people so I deliberately chose clothes in colours which made sure I blended into the background.
Hardly anyone seemed to notice me so I assumed that I was totally unimportant.
It also appeared that most people talked over me, so I assumed that what I had to say was not interesting enough…
So I simply decided to stop talking and to shut up.
Another colour consultant who I was learning from pointed out that it was probably nothing to do with me at all and that most people, especially when they’re trying to impress in the workplace or the pub, like to listen to the sound of their own voices…
- You know what ASSUME means, don’t you?
- It makes an ASS out of U and ME!
Having my colours done changed everything:
- my daft assumptions
- my attitude towards myself
- my behaviour in both social and work environments
When I started to wear colours that made me look and feel good, I discovered I could look at myself in the mirror and see what other people were seeing.
Other people began to notice me – for the right reasons.
I looked good and I looked confident.
They acknowledged me, and actually listened to what I had to say.
And then, amazingly, I felt good and I felt confident.
Having my colours done saved my life.
When we teach ladies how to look at themselves properly in the mirror, they learn to see what others see.
And when they wear the colours that make them look confident and worth taking notice of, they will be acknowledged and appreciated, listened to, and will get what they want.
At the end of the day nobody is coming to you for colour analysis or style diagnosis.
That’s simply your process.
Women are not coming to you to ‘have their colours done’!
They are coming to you for confidence!
When you understand that, when you make that the entire focus of your consultation, workshop, presentation, promotions, etc., you will have happy clients for life, who will recommend you to everyone they know.