There always has been a huge market for your Men’s Image skills, working with male clients who are looking to improve their image, usually to help them find a partner or to get a better job.
But, right now, you should definitely consider a specific target market, i.e., ‘lonely, single men’.
Earlier in the week, I read this article (full details below). It’s simply one of many that have been popping up recently.
Since the onset of the dreaded lurgy, isolating, and working from home made us all feel less confident about meeting people, men in particular have been feeling the pain of being alone, without a partner.
If working with men is for you, I recommend you read the article that inspired me to write this one, and then start creating some interesting marketing copy that speaks directly to ‘lonely, single men’.
Here’s what I would do
I would educate them about the importance of looking good, explaining why they’ll stand a much better chance of finding a partner when they improve how they present themselves first!
When I’m talking to a female audience, I might (?) try to be a bit more nicey-picey.
But with men, I would always get straight to the point.
Men are not interested in ‘padding’. They want advice that actually works and produces the result/outcome they’re looking for.
Feel free to pinch any or all of this
If you’re a single heterosexual man, feeling lonely, and searching for a relationship with a woman…
To get a potential partner to notice you before anyone else, especially if you’re posting photos of yourself on online dating sites, you need to LOOK good first.
The latest research shows, “Women are increasingly selective… they prefer men who are emotionally available, good communicators, and share similar values.”
But you’ll never get a chance to :
- show how emotionally available you are
- demonstrate how good a communicator you are
- share your values
if a potential partner doesn’t even like the ‘look’ of you first!
Your image, what you wear, and how you present yourself is simply one aspect of a great first impression
- non-verbal communication = 93% = visual, how you look
- verbal communication = 7% = what you say
I can help you find the perfect partner using/by… (complete this with whatever your own core marketing message is).
Here’s what I would also include
1) My personal core marketing message
The power and impact of first impressions should never be denied. This is why my core marketing message has always been:
“What you wear tells other people how to treat you.”
2) Some extra help = ‘added value’
If you can also include in your copy and/or your consultations some great tips about how your male clients can improve their verbal communication skills, so that they can actually demonstrate their emotional availability and share their values with a real-life potential partner, you will soon have a waiting list.
The article that inspired me to write this one
- The Rise of Lonely, Single Men Dating opportunities for heterosexual men are diminishing as relationship standards rise.
- You’ll find loads more on the internet – just start typing ‘lonely single men’ at Google
Outside in. Inside out.
Even if they’re not interested in finding a partner, helping a man to look good will absolutely help him feel so much better about himself.
When you change how anyone looks on the outside, it always makes them feel better about themselves on the inside.
I use exactly the same principle when working with ladies and gentlemen who aren’t at their fighting weight and struggling to lose those pounds.
When you change their perceptions about how they look to everyone else by showing them how to disguise the bits they don’t like and wear their best colours (the outside stuff), they suddenly start to feel more confident (on the inside).
This mental catalyst speeds up their motivation to lose the physical pounds and ounces.
And then they feel EVEN better about themselves.
It’s a delicious circle of improving everything from the outside in, and from the inside out.
Helping anyone to build self-esteem is one of the greatest gifts you can give
and, as a trained colour, style, image consultant, you have everything you need so…
Just Flippin’ Do It!
- If you haven’t already got my fabulous Men’s Image Training course, you could be ready to offer men’s consultations within a few weeks or even days. Check out the course content here