We all know someone who is absolutely determined not to buy the next size up. For instance, they’re convinced they’re a size 12 so they “ruddy well won’t buy a 14, even if the gates of hell were to freeze over!”
Read moreSize charts for clothes, shoes and lingerie
We need global size charts for clothes shoes & lingerie. EN 13402 is a European standard for labelling clothes sizes. It is based on body dimensions, measured in centimetres. It aims to replace many older national dress-size systems, starting in the year 2006. But, to appeal to the ego of shoppers, UK retailers have been adding extra inches of material without changing the labels.
Read moreHow we attract respect when we shop
When I was training to be an image consultant we were instructed to visit the best department store in town to test how we attract respect when we shop.
Read moreWhat to wear to a special event (part 1)
Don’t you just hate it when a special event invades your diary and you just haven’t got a thing to wear?
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