Wearing a great fitting bra will help your clothes look and feel great. Unfortunately, more than 70% of women are wearing the wrong size and style of bra. Use this easy bra measuring guide to discover the correct bra and cup size for you.
Read moreIt’s called vanity sizing
We all know someone who is absolutely determined not to buy the next size up. For instance, they’re convinced they’re a size 12 so they “ruddy well won’t buy a 14, even if the gates of hell were to freeze over!”
Read moreSize charts for clothes, shoes and lingerie
We need global size charts for clothes shoes & lingerie. EN 13402 is a European standard for labelling clothes sizes. It is based on body dimensions, measured in centimetres. It aims to replace many older national dress-size systems, starting in the year 2006. But, to appeal to the ego of shoppers, UK retailers have been adding extra inches of material without changing the labels.
Read moreHow we attract respect when we shop
When I was training to be an image consultant we were instructed to visit the best department store in town to test how we attract respect when we shop.
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