I couldn’t possibly help a colour or style client without understanding who she is first. That’s where I use my colour psychology quiz which introduces the 4 colour personality types – Yellow, Blue, Green and Red – for living, breathing human beings. Can we apply these types to distinct groups of people, for countries, and for businesses. The answer is yes to all three. So here are some examples of business types.

Which colour personality type are you – Red, Yellow, Green or Blue – which do you identify with the most? You can easily discover which colour personality type you are using the colour psychology quiz.

Colour as a psychological symbol – There are 4 types of colours that affect the brain – those that stimulate, those which seem charged with high energy or power, those which are associated with the retention of impulse, and those which are drained of intensity. Isn’t it amazing how these patterns of four keep popping up everywhere!