How colour can help you get what you want

What you wear tells other people how to treat you

Did you know that colour is the first thing we notice when we meet someone for the first time?

We make judgements about a person’s status and even their spending habits from the colours they’re wearing.

In mediaeval times, the lower classes weren’t allowed to wear the colours of the upper classes, or they were fined, sometimes up to half a year’s wages! 

Serfs had to wear the colours of the earth – brown and green tones – that came from dyeing cloth with things that were immediately to hand and were cheap – grass, soil, and even dung!

The most expensive dyes created brand-new colours at the time, particularly purple and red. These colours were kept for royalty and the bigwigs in the church.  Think of a portrait of Henry VIII (the one who had 6 wives) in a deep red coat festooned with rubies and purple and gold needlework, or a Pope or a Cardinal in his red robes.

And hundreds of years later, we are still using colour to make judgements about the status of another person.

What would you think if you saw a lawyer or a senior businessman wearing an orange suit in the workplace?  I doubt if you’d give him much credence because orange is not an acceptable colour for anyone to wear in the worlds of finance and business – if they want to be taken seriously.

Why do you think the armed forces, the police, the safety services – all wear dark colours, like navy and black?  Because these dark colours elicit a feeling of respect.  Dark colours are business-like, to be taken seriously.  Bright flippant colours like pink and orange do not create the same respectful response.

It doesn’t matter whether you think this is a good thing or not.  You will never change the way 7.7 billion human beings on the planet have been conditioned to think over the last 2,021 years.

But you can use this to your advantage when you learn how to use your best colours to create a fabulous first impression, to gain instant respect and better treatment from others, how to look and feel fabulously confident, and also how to help your friends and family do the same – all with this fabulous, fun mini course, Colour Analysis Explained.